Emmett Louis And The Civil Rights Movement - 904 Words

Do you know who Emmett Louis (Bobo) Till was? Emmett was an African American boy who lived back in the 1950’s. During the time Emmet was alive, segregation and racism were a daily part of life. He died in a very harsh and shocking way, but it opened eyes and mouths to people who didn’t believe in or speak upon racism. His death, along with plenty other actions, led up to a movement we know of today as the Civil Rights Movement. The murder of Emmett Till in 1955 brought nationwide attention to the racial violence and injustice going on in Mississippi, Hence turning Till into one of the most important figures in the Civil Rights Movement. Emmett Louis Till was born on July 25, 1941. He was born in Chicago, Illinois. Emmett was the only child of Mamie and Louis Till. He never knew his father. Till’s parents split up in 1942. No more than 3 years later, Emmett and his mother received a message that Louis had been executed due to â€Å"willful misconduct†. Bobo, which is Emmett’s nickname, lived in a nice busy middle-class neighborhood on the Southside of Chicago. The neighborhood Till lived in was a safe place or a haven for black-owned businesses and other things for blacks. Most people who knew Emmett described him as a funny, responsible and high-spirited child. (http://www.biography.com/people/emmett-till-507515#background) When Emmett was five years old, he was diagnosed with polio, but he made a full recovery. He had to deal with a slight stutter for the rest of his life,Show MoreRelatedMedia Coverage of the Emmitt Till Murder Played a Major Role in the Civil Rights Movement1203 Words   |  5 PagesAugust 28, 1955, fourteen year old Emmett Till was beaten, tortured and shot. Then with barbed wire wrapped around his neck and tied to a large fan, his body was discarded into the Tallahatchi River. What was young Emmett’s offense that brought on this heinous reaction of two grown white men? When he went into a store to buy some bubble gum he allegedly whistled at a white female store clerk, who happened to be the store owner’s wife. That is the story of the end of Emmett Till’s life. Lynchings, beatingsRead MoreAnalysis Of The Emmett Till Story 1596 Words   |  7 Pages2015 Research Paper The Emmett Till Story â€Å"Wolf-Whistle Jury Sets Murder Defendants Free† read the headlines of the Florence Morning News newspaper, highlighting the end of Milam and Bryant’s trial (page 1). Roy Bryant and his brother-in-law, John W. Milam, were accused of murdering a 14-year-old Emmett Till. Emmett Louis Till, who went by the name â€Å"Bobo†, was an African American boy born on July 25, 1941 in Chicago Illinois. He was the only child of Louis and Mamie Till. Emmett never knew his fatherRead MoreThe Years Of Civil Rights Movement1077 Words   |  5 PagesEmmet Till 1955 – 1968, the years of Civil Rights Movement, were chock-full of not only racism and discrimination, but also violence. Though these vicious attacks against the Blacks didn’t stop them from fighting back, valuing their, and the other Blacks’, freedom and equality more than their own lives. I have to admit that this is a TRUE act of bravery, and an example of the evil the human race is capable of, something I wish wasn’t true. Martin Luther King, Jr., Rosa Parks, Malcolm X, Andrew GoodmanRead MoreThe Impact of Emmett Tills Death Essay1478 Words   |  6 Pages African American, fourteen year old boy, Emmett Louis â€Å"Bobo† Till, was murdered in Money, Mississippi after flirting with a white woman (â€Å"Emmett Till†, 2014). Emmett Till’s story brought attention to the racism still prevalent in the south in 1955, even after attempts nationwide to desegregate and become equal. Emmett’s harsh murder and unfair trial brought li ght into the darkness and inequality that dominated the south during the civil rights movement. Emmett’s life was proof that African American’sRead MoreThe Death Of Emmett Till Essay1123 Words   |  5 Pages Emmett Till Tunga Murphy History 2650-451 November 15, 2016 Instructor-Jessie Lipford Emmett Till a native of Chicago had no idea that his life would tragically end while visiting family in Money, MS. The death of Emmett Till had a major impact on the already rapidly growing Civil Rights movement (www. Biography.Com). Till’s death gained national attention to the small town of Money, MS after Till made a choice to make hissing gestures at a white woman. Till’s death was just oneRead MoreThe Terrible Murder of Emmet Till and the Civil Rights Movement786 Words   |  3 Pageshad to go through. We never will be able to understand. The story of Emmett Till gives us a glance on how horribly people were treated. Emmett Till symbolizes the horror of racism and how badly it needed to be stopped. In total 3,345 lynchings that happened throughout this time period(Lynching Statistics n.pag.). He started a mass movement for the fight of equality. It isn’t known what happened in the grocery store the day Emmett suppositivly flirted with the cashier. It could have been one word,Read MoreDeath Of Innocence By Mamie Till- Mobley1496 Words   |  6 Pagesby Mamie Till- Mobley about the tragedy of her son’s brutal murder. Emmett Louis Till was born on July 25, 1941 to parents Louis Till, and Mamie Till Mobley, Emmett was born breeched, and was going to endure multiple health complications in his short fourteen years. Emmett wanted to visit family in Mississippi although Mama and Mamie were very hesitant. They tried to educate Emmett the dangers of a black person in the South. Emmett was born in Chicago, and was not aware of the type of racism blacksRead More The Murder of Emmett Louis Till794 Words   |  3 Pagesthough he had been disrespected by a negro then he felt he had every right to teach that negro a â€Å"lesson†. An example of this situation is that of the death of Emmett Till. The death of Emmett Till brought to light the horrific effect of the Jim Crow segregation laws and was an early stimulus for the Civil Rig hts movement. In 1955 Emmett louis Till and his brother Wheeler were living in their uncle Moses’s house for the summer. Emmett allegedly wolf whistled at a white woman one evening, and laterRead MoreA Lesson Before Dying By Ernest Gaines869 Words   |  4 Pagespeople. The book, A Lesson Before Dying, takes place in Louisiana and is about an innocent Black man convicted and sent to the electric chair. In the story there are real people that Ernest Gaines alludes to. Ernest Gaines makes an allusion to Joe Louis and Jackie Robinson. Beside these two, Mamie Till also stepped up and was audacious. They were all fearless and gave hope to many other people because of what they were doing. These heroes took a stand against society and changed the world for everyoneRead MoreThe Emmett Till: His Murder Essay1153 Words   |  5 PagesThe Emmett Till murder shined a light on the horrors of segregation and racism on the United States. Emmett Till, a young Chicago teenager, was visiting family in Mississippi during the month of August in 1955, but he was entering a state that was far more different than his hometown. Dominated by segregation, Mississippi enforced a strict leash on its African American population. After apparently flirting with a white woman, which was deeply frowned upon at this time in history, young Till was brutally

Understanding Personality - 1579 Words

Introduction This essay is a concise guide to the understanding of personality in terms of Theories, structure and testing, looking at Trait, situation and interactional theories in particular. Every individual has a unique personality, which is known as their psychological makeup. This is known as the relatively stable, psychological structures that shape a person’s actions in a specific environment. (Gill, 1986) This essay will look at the established theoretical psychological understand of personalities. Where did sports psychology begin? Sport psychology began in the 1890s thanks to the psychologist Norman Triplett, who was a keen cyclist, he asked the question, â€Å"Why do cyclists sometimes ride faster when they race in groups or pairs†¦show more content†¦This first part looks into how these two conflict with the superego which can be placed a part of the conscious personality. The second part focuses on the person as a whole instead of labelling individual traits. This approach is very complex and is constantly adapting to the changes of confliction. (Weinberg Gould, 2011) The Trait Approach suggests there are units of personality which have traits. In this approach psychologists believe that the causes of behaviour originate within a person and that environmental and situational factors are minimal in the outcome of an event. (Weinberg Gould, 2011) This assumes that once we have identified a specific trait, that we can then predict certain behaviour in a given situation. (Gill, 1986) This theory does not mean that an aggressive athlete will be aggressive in every competition; it just means that the athlete is likely to be aggressive. (Weinberg Gould, 2011) Nearly all psychologists behind these theories agree on the â€Å"big five† model with its 5 labels of Personality traits/characteristics. These include Extraversion, openness to experience, agreeableness, neuroticism and conscientiousness. (Gill, 1986) â€Å"I have learned that much of our research on traits is over weighted with methodological preoccupation; and that we have too few rest raints holding us to the structure of life as it is lived.† (Allport, 1966, p. 8) The situational approach suggests that behaviour is due to the situation and environment.Show MoreRelatedPersonality As An Understanding Of Personality994 Words   |  4 PagesAs an understanding of personality, it is said that the essential paradigms of a personality are defined by individual’s characteristics and behaviour. However over a period of time an individual’s personality can change due to genetics and the altering nature of the environment they are placed within. Personality is in reference to individuals variances in their patterns of feeling, thinking and behaving (Encyclopedia of Psychology: 8 Volume Set, 2000). This essay will be focusing on the basicRead MoreMy Understanding Of Personality Theory860 Words   |  4 PagesTo demonstrate my understanding of personality theory, I choose to create a personality profile for a close friend. She is a very driven individual with some unique interests. I wanted to evaluate her personality because she is a very close friend of mine and I know her vary well. I chose Allport’s trait theory because he uses 3 types of traits to describe people. I liked the way he organized traits in to types of traits. I think its easier to understand his theory because of the organization. IRead MoreUnderstanding Personality Disorders Essay2164 Words   |  9 PagesManual of Mental Disorders (5th ed.; DSM-5, American Psychiatric Association, 2013) defines personality disorders as a pattern of internal experience and behavior that greatly differs from what is normally expected in the person’s culture. They are also considered omnipresent and inflexible that is stable and causes both distress and impairment. Antisocial personality disorder is a severe disorder of personality. It is a disorder that helps compromise the dramatic, emotional, or erratic disorders,Read MoreAssess the Strengths and Weaknesses of the Psychodynamic Approach to Understanding Personality1681 Words   |  7 PagesAsse ss the Strengths and Weaknesses of the Psychodynamic approach to understanding personality The psychodynamic approach was proposed by Freud. This approach towards personality is based on the notion of underlying forces such as the id, ego and superego which are either present from birth or develop during childhood shape our behaviour and personality as such. Experiences in childhood are proposed to be the basis of human personality, according to Freud and as such Psychodynamic theory proposes thatRead MoreUnderstanding Personality Traits Can Help One Succeed2130 Words   |  9 PagesUnderstanding personality traits can help one succeed, not only in life, but in the workforce as well. To better understand personalities, one should first understand their own personality, and the characteristics that you possess. To do this, I completed a personality self-assessment through Person Education (Person Education, 2008). I was also able to compare these results to a Jungian test that I took previously. Taking this self-assessment allowed me to understand what things I valued, how IRead MoreNarcissistic Personality Disorder : Understanding Symptoms, Causes, Diagnosis, And Treatment1178 Words   |  5 PagesRunning head: UNDERSTANDING NARCISSISTIC PERSONALITY DISORDER ETIOLOGY Narcissistic Personality Disorder: Understanding Symptoms, Causes, Diagnosis, and Treatment of Narcissistic Personality Disorder Griffin Hedger College Narcissistic Personality Disorder: Understanding Symptoms, Causes, Diagnosis, and Treatment of Narcissistic Personality Disorder Symptoms of Narcissistic Personality Disorder To those who have a narcissistic personality disorder, they may come across as arrogant,Read MoreUnderstanding the Key Determinants of Personality1086 Words   |  4 PagesWrite a 3- to 5-page paper drawing on your reading that discusses why understanding personality is important as a basis for understanding how to counsel people. Address the following questions: How do cognitive processes and culture relate to personality dynamics? What are some important influences on personality development? The two key determinants of personality are culture and cognitive processes. Understanding an individuals cultural background and the way that his mind thinks - and the twoRead MoreBorderline Personality Disorder - Understanding It, History, Treatment, Closing - Includes Outline and Bibliography2680 Words   |  11 PagesOUTLINE I.Understanding Borderline Personality A.Common Stereotypes B.Characteristics Symptoms 1.Fear of Abandonment 2.Impulsivity Self-Damaging Behavior 3.Difficulty Controlling Anger 4.Brief Psychotic Episodes C.Prevalence in Society 1.Celebrity Film Example II.History of Classification A.Personality Organization B.Atypical Form of Other Personality Disorders C.Independent Disorder III.Causal Contributory Factors A.Psychoanalytic 1.Object-Relations Theory 2.DevelopmentalRead MoreUnderstanding Brands as Personalities Essay1395 Words   |  6 Pagesknow exactly what they’re going to get when they invest. In another sense, branding is the outward projection of what a business hopes to associate with its name. A brand includes not only a company’s logo and slogan, it also includes the design, personality, and service quality associated with the company. It is a combination of various attributes which, when viewed as one, create an image that is desirable to the consumer. The problem faced in this essay examines the need for companies, specificallyRead MoreUnderstanding Intelligence And Personality Mindset993 Words   |  4 Pagesa basic, unwavering characteristic that has already been pre-determined. I do see the capacity one has to learn and apply that information and continue to develop their overall intelligence. My â€Å"growth mindset† applies to both intelligence and personality mindset. Although I will add that in some aspects I do relate to someone who has a â€Å"fixed mindset†. I do feel the need to constantly have confirmation, at times I do find myself worried about not being smart enough or whether or not ill fit in,

Ubiquitous Access Resources Such Servers â€Myassignmenthelp.Com

Question: Discuss About The Ubiquitous Access Resources Such Servers? Answer: Introducation Cloud computing is a computing software and infrastructure model which is used in enabling ubiquitous access to resources such as servers, applications, storage and networks which have been configured and can be allocated and managed with minimal effort through the use of the internet (Hamdaqa, 2012). A hybrid cloud is a term used in cloud computing to refer to a cloud computing environment that utilizes a combination of private cloud, on premises infrastructure and third party cloud services which work together to bring about the whole cloud computing solution to a company. Cloud computing is in some aspects referred to as Infrastructure as a Service (IaaS) because it provides computing resources over the internet which are virtually available. Webbs is a company which is trying to use cloud computing to optimize its operations and save on some of its operational costs. They want to migrate their MS SQL Server 2012 R2 database to an IaaS instance. The types of security they can deploy to protect data through migration to a public cloud are data in motion encryption such as using a virtual private network (VPN) or a secured socket layer (SSL). An SSL is a security technology which is standardized and used in establishing a link which is encrypted between a web browser and a server. The benefits of that would result from this deployment is that the data of the company will be safely secured and will not be easily accessible to outside individuals. The data will also be easily accessible from anywhere which allows a lot of portability to the employees of the company. The issues that would arise would be that their data will be at risk to a new breed of people such as hackers who can try and attain this data for personal, professional or financial gain. The risks associated with migrating the mission critical database to the cloud are that the database can be compromised because all the data from the database will be migrated to the cloud and during this migration data can be tapped by an unwanted party which can lead to there being a serious security problem in the company. The IaaS structure can pose various risks such as being too slow to effectively serve the company as data is being migrated. It can also have low or unsubstantial security measures which may put the company data at risk of being breached or accessed by unwanted parties. Communication between Webbs and their IaaS happens over the internet which means that the link can be breached through an instance such as a man in the middle attack (Kostantos K. et al., 2013). The risks and issues associated with backing up data to the cloud are that data can by accessed by unauthorized users. Data also takes a lot of time to be uploaded to the cloud which can cause a lot of lagging in the operations in which the company undertakes. There are also risks to restoring or retrieving data back from the cloud because this process needs to be a fast task and may take a lot of time due to the huge volumes of data which are needed for use by the company. Storing data in the cloud is critical because this data is sensitive and needs to be secured. It is therefore a key requirement for storing of data to the cloud to be very secure and organized. When the cloud is built and organized well it ensures that we the company can access data efficiently reducing any issues of data redundancy or coherency which are usually present in a poorly designed database (Qusay, 2011). Webbs use of the cloud backup affects their DR plans in that they will now have to change their strategy. Data recovery involves saving data or backing it up somewhere such as a cloud then later retrieving this data in case maybe the system is compromised. Webbs DR plans were internal but now they use the cloud which means their data is passed over the internet and can be accessible by unauthorized users if it is not protected. Webbs needs to ensure that in backing up and retrieving their data they utilize data in motion encryption techniques to secure their data. They did not need to consider such measures before because data recovery was handled using in-house infrastructure but now they will need to use the Iaas infrastructure. Webbs can protect their Iaas infrastructure by using multi-factor authentication when accessing this infrastructure. This will ensure that authentication to access the infrastructure is more secure so that it is hard for any unauthorized users to access the infrastructure. Administrative access can be limited to only a few users to ensure vulnerability is limited because there are only a few users who have administrative access (Von Laszewski et al., 2012). These protection measures can be replicated to their Ms SQL Server 2012 R2 cloud instance. Their cloud network, backup and restore infrastructure can be protected by using data in motion encryption and firewalls to ensure they are secure from threats and any data they are passing over the internet is secured and encrypted. References Hamdaqa M. (2012). Cloud Computing Uncovered: A Research Landscape. Elsevier Press. pp. 41 - 85. Kostantos K. et al. (2013). OPEN-source IaaS fit for purpose: a comparison between OpenNebula and OpenStack. International Journal of Electronic Business Management. Qusay H. (2011). Demystifying Cloud Computing. The Journal of Defense Software Engineering, CrossTalk. Von Laszewski G. et al. (2012). Comparison of multiple cloud frameworks. IEEE 5th International Conference on Cloud Computing.

The Roles and Achievements of Prime Ministers John a Macdonald and Laurier free essay sample

Name Tutor Course Date The Roles and Achievements of Prime Ministers John a Macdonald and Laurier Sir John a MacDonald was the first prime minister of Canada and was the dominant representative of the Canadian confederation. He was born on the 11th January 1815 and passed on 6th June. His term in office was 18 years long which places him to the second longest serving prime minister in Canada. He is the only one to ever win six majority governments (Hennessy 12). As for Sir Wilfrid Laurier, he was the seventh prime minister, Born on 20th November 1841 and passed on on the 17th February 1919. He was the first francophone prime minister and was considered one of the countries superb statesmen. As compared to his counter part John a MacDonald, sir Wilfrid was also in the list of the longest serving prime ministers in Canada although him coming in as position four. Sir Wilfrid also contributed to the expanding of the confederation. We will write a custom essay sample on The Roles and Achievements of Prime Ministers John a Macdonald and Laurier or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sir John MacDonald was born in Glasgow Scotland was the third in a family of five while Sir Wilfrid laurier was born in Saint-lin Canada East and was the 7th generation of his family. MacDonald’s parents decided that he should become a lawyer after his completion of schooling. It was a great choice for a boy who seemed to really admire studying and beside that he had an urgent to start earning cash in order to support his family since his fathers business ventures were failing. As compared to Macdonald Lauriers’ father was well up and by the age of eleven he was sent to study in new Glasgow. Macdonald had a rather sorrowful and tragedous private life. When Sir Macdonald first came into office he was faced with major opposition. Nova Scotia was already threatening to withdraw from the confederation; the Anglo-American relationships were in a poor state. In 1867 the first general elections were held and this is where MacDonald had his first major achievement. He was able to bring together Nova Scotia New Brunswick and the province of lower and Upper Canada to form the state of Canada of which guaranteed him election stress free. MacDonald’s main vision was to enlarge the country and bring it together in unity. Under his rule he rought British Colombia, PIE, and great North West territories into Canada all this for ? 300,000 (about $11,500,000 in modern Canadian dollars). Macdonald’s still biggest achievement as a prime minister was the building of the Trans continental railway which was completed in 1891 (Leonardo 219). He also managed to create a god relationship with the United States rising to the challenge of the Northwest rebellion and his balancing of French and English interests in accept able terms for most. Sir Wilfrid Laurier is known to have had a number of accomplishments as a prime minister. To begin with he was able to establish the department of labour and external affairs, he also managed to recruit immigrants into the west, and in 1905 he oversaw the creation of two provinces Alberta and Saskatchewan into the confederation which saw the creation of the last two provinces in the Northwest Territories (Picknett, Prince, Prior Brydon 290). He also saw the beginning of the two new transcontinental railways although the project was filled with scandals. He also made a deal with the united state for lower rates on natural products. The two prime ministers are to date considered being the greatest of all time. This Great statesmen had a couple of similarities if we scrutinses them properly. One similarity was that both of them were students of law. MacDonald studied law in Toronto where he traveled by boat whereas sir Wilfrid studied law in New Glasgow. These two men had a vision of the expansion of the country of Canada since both of them contributed to the increase of the confederation. Sir MacDonald helped bring the provinces of Upper and Lower Canada, Nova Scotia, and New Brunswick together in 1867 to form Canada while Sir Wilfrid Laurier had the provinces of Alberta and Saskatchewan created in 1905 which saw the last spit of the Northwest Territories. Sir Macdonald oversaw the establishments of the first transcontinental railway and Sir Wilfred Laurier also oversaw the establishment of tow more transcontinental. Sir MacDonald negotiated the relation ship with the United States and this was also exhibited by sir Wilfrid. The above similarities signify that both of the prime ministers were both devoted and dedicated to the development of Canada. These similarities only signify their similarities in ensuring a proper Canada but these two men had other similarities because they were both the first in whatever they did. MacDonald was the Prime minister of Canada while Sir Wilfrid Laurier was the first francophone prime minister. In the common life Sir MacDonald and sir laurier had a couple of differences . Sir MacDonald came from a family that was not all that well up as compare do to sir Wilfred, he studied law in order to be able to put a meal on his families table since all his fathers ventures were crumbling as compared to Wilfred who studied Law as his passion. Sir Wilfred and Sir MacDonald left a legacy in Canada and are both commemorated in big ways. Both of them have the pleasure of having holidays celebrated in their hournor; they both have avenues named in their respect such as the Laurier Avenue. These two statesmen had very minimal similarities and difference and these was due to their characters but both will live to be legends as far as Canada is concerned. Works Cited Hennessy, Peter. Prime Ministers: The Office and its Holders since 1945. Cambridge: Cambridge Press, 2001. Leonardo, Gordon. Review of Prosperity and Misery in Modern Bengal: The Famine of 1923–1944. American Historical Review, 88. 4 (1983): 218 – 230. Picknett, Lynn, Prince, Clive, Prior, Stephen, and Brydon, Robert. War of the Windsors: A Century of Unconstitutional Monarchy. Chicago: Mainstream Publishing, 2002.

The Importance of Education in Preventing Prejudices Essay Example For Students

The Importance of Education in Preventing Prejudices Essay Ignorance is a huge problem, it is one of the biggest factors responsible for issues such as racism and sexism. Luckily, ignorance, generally speaking, is a relatively easy issue to fix. The obvious answer here would be more education, but this is not necessarily the case. In order to eliminate much of the racism, sexism, and other forms of prejudice that arise due to ignorance, it is necessary to look at education from another perspective: one that encourages togetherness and development alongside people of all races and genders. One quote by Grace Boggs book The Next American Revolution summarizes the issue perfectly. We will write a custom essay on The Importance of Education in Preventing Prejudices specifically for you for only $16.38 $13.9/page Order now â€Å"Just imagine what our neighborhoods would be like if, instead of keeping our children isolated in classrooms for twelve years and more, we engaged them in community-building activities with the same audacity with which the civil rights movement engaged them in desegregation activities fifty years ago! .Our children will be absorbing naturally and normally the values of social responsibility and cooperation at the same time that they are being inspired to learn the skills and acquire the information necessary to solve real problems† (Boggs 158). So, the main point here is that prejudice, against all sexes, genders, and creeds, can be eliminated via education that encourages cooperation with the largest variety of people. In order to understand this concept, it is necessary to look at it from a few different perspectives to analyze its viability in modern society. First, it is necessary to examine the current paradigm within education in order to determine exactly what it is about the modern system that requires changing. One of the most immediate concerns comes as a result of the school facilities the. .r through the power of music, will not be forgotten. Racism, sexism, and other forms of prejudice are simply not acceptable in modern society, and the sooner they can be eliminated altogether, the sooner the world can truly advance. Works Cited Boggs, Grace Lee, and Scott Kurashige. The next American revolution: Sustainable activism for the twenty-first century. University of California Pr, 2012. Print. Dyson, Michael Eric. Holler If You Hear Me 2006: Searching for Tupac Shakur. Basic Civitas Books, 2006. Print. Godin, Seth. Stop stealing dreams. 2012. Print. Hooks, Bell. Teaching to transgress: Education as the practice of freedom. Vol. 4. New York: Routledge, 1994. Print. Marx, Karl, and Friedrich Engels. Manifesto of the communist party. CH Kerr Company, 1906. Print. Tupac: Resurrection Dir. Lauren Lazin. Perf. Tupac Shakur. 2003. Film.

The Coca Cola Company and Its Myths

The Coca Cola Company and Its Myths Free Online Research Papers Research shows that The Coca Cola Company has become a prominent corporation, with branches in over two hundred countries. An analysis has been conducted to identify the elements that have made this company successful. The findings vary from the approach of its employees to the cultural issues, to the company’s marketing strategies. The myths that have surrounded Coca Cola through the decades will also be explored with the intention of finding the impact they have had in the company’s growth. The Coca-Cola Company and its Myths Introduction Coca Cola products can be found practically anywhere in the world, such as on the tables of people in Tanzania, one of the poorest countries, and on the tables of the wealthiest people in the United States, where the company was founded. The success of this worldwide organization can be attributed to more than just its flavorful beverages. The following elaborates on the company’s mission, product line, organizational structure, and its marketing strategies. A brief overview of some of the myths that have surrounded Coca Cola will also be helpful in finding out how a backyard operation evolved into a multi-million dollar business. Coca-Cola’s Background Coca Cola has been linked to American culture for many years. John Pemberton, who invented the formula in his own back yard, founded Coca Cola in 1886 in Atlanta, Georgia. The first serving of Coca Cola was sold at a pharmacy in Georgia on May 8, 1886. This company has since grown into a multi-million dollar industry, in large part due to their mission and goals. One of the major strengths of Coca Cola is their capability to conduct business on an international scale while sustaining a local approach. To date, this company now produces nearly 400 brands, expanding to over 200 countries worldwide. Coca Cola’s vision involved adapting and evolving to the business conditions of each day. They also embodied employees who upheld strong ideals, commitment, and integrity. The Coca Cola Company believes that there are many experiences in the world and in life to rejoice, enliven, reinforce, and care for (Coca Cola, 2004). One of the missions of the Coca Cola Company is to dev elop a higher quality of life in communities. They are greatly involved in methods and programs, which promote improving individual opportunity through education. Programs that they support and contribute to include: scholarships for aspiring students, encouragement to young people of the importance of staying in schools, and the development of cultural understanding and appreciation (Coca Cola, 2004). Organizational Structure and Targeted Consumers The Coca-Cola Company exists to benefit and refresh everyone it touches. The company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly four hundred beverage brands. The corporate headquarters are in Atlanta, with local operations in over two hundred countries around the world. (www.2cocla-cola.com) The basic proposition of the business is solid and timeless. When bringing the refreshment, value, joy and fun to the stakeholders, then they successfully nurture and protect the brands, particularly Coca-Cola. That is the key to fulfilling the ultimate obligation to provide consistently attractive returns to the business owners. The company is committed to manage business with a consistent set of values that represent the highest standard of quality, integrity and excellence. Through actions as local citizens, they strive everyday to refresh the market place, enrich the work place, protect the environment, and strengthen the communities (www.2cocla-cola.com). The company’s target is to reach everyone’s home, from young children to the older public. It is the most recognized trademark in the world. The reputation of the Coca-Cola Company is built on trust. They seek to develop relationships with suppliers and share familiar values and conduct business in an ethic al manner (Leith, S. 2002). Marketing and Advertisement Strategies When it comes to marketing, â€Å"The objective of Coca-Cola’s advertisements is to strategically position their product in people’s minds in order to maximize its acceptance. This strategy would in some way or another have a correlation to the changing social values of the period. Trying to keep step with each generation and era has been an important factor in advertising for Coke.† (oppapers.com) The marketing view must penetrate all other views to make a firm successful in the marketplace. Marketing forecasts and plans are multi-factor calculations and predictions, where holistic approaches are needed. Coke uses careful marketing research to discover the trends and desires of target markets, creates products to meet those needs, and then plans ad campaigns to lure in the targeted market segments. It would be ideal if the information gleaned through this process was exclusive, but eventually other soft drink companies pick up on Coke’s trends and try to use it to their advantage as well, at which time Coca-Cola starts the process over. The format in which the information is delivered to decision makers is not as important as the way they then use the information in the effort to win or keep customers. An example of Coca-Cola’s use of marketing is evident in the new advertising campaign, which the company believes, â€Å"reflects genuine, authentic moments in life and the natural role the brand plays in them.† Chris Lowe, North America’s Coca-Cola chief marketing officer explained that, â€Å"consumers today are telling us they want brands that are genuine, authentic and real and these are values they associate more strongly with Coca-Cola than any other brand. Authenticity, originality and ‘real’ refreshment are part of our heritage, and what the brand has always stood for.† (Coca-Cola Website) â€Å"Coca-Cola’s goal is to make their costumers think of their product and this commercial whenever they are reminded of a sentimental and enjoyable event† (www.louisville.edu/~rljohn10/pepsi.html). Cocaine Myth It will be inevitable for The Coca Cola Company to reach a global market without having myths associated with its name. The most widely known myth about Coca Cola is that it contained extract of coca leaves. In fact in 1886, when it was introduced in the market, it did. Exactly how much cocaine was in the formula itself has not been determined, but Coca-Cola did contain some cocaine when it was first developed. What researches do know is that in 1902, 1/400 of a grain of cocaine per ounce of syrup was in the drink. Apparently in 1929, Coca-Cola became cocaine free. â€Å"By Heaths calculation, the amount of ecgonine [an alkaloid in the coca leaf that could be synthesized to create cocaine] was infinitesimal: no more than one part in 50 million. In an entire years supply of 25-odd million gallons of Coca-Cola syrup, Heath figured, there might be six-hundredths of an ounce of cocaine. So, yes, at one time there was cocaine in Coca-Cola.† (Mikkelson, B. snopes.com/cokelore/c ocaine.asp) Ethylene Glycol Myth Another myth basically states that Cola-Cola used ethylene glycol in their soft drinks. People have apparently confused ethylene glycol with polyethylene. Ethylene glycol is a compound that is used to make antifreeze and de-icing solutions for cars, airplanes, and boats; to make polyester compounds; and as solvents in the paint and plastics industries. Polyethylene glycol is non-toxic and is used in a variety of products. In fact, it is the basis of a number of laxatives (e.g. macrogol-containing products such as Movicol ®). As far as Coca-Cola is concerned, polyethylene glycol is not an added ingredient in soft drinks. However, polyethylene glycol is safe and suitable for use in foods and beverages, according to the U.S. FDA and other Regulatory authorities. (Coca-Cola Website. Source: http://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.html) Risquà © Myth One of the myths that were discussed back in the 1980’s was the Coca Cola an advertising poster due to a risquà © image hidden within. The poster was released in the mid 80s and provoked a total argument because of the picture painted in ice-cubes, a woman performing a bad action. The graphic artist who designed the picture put this as a joke and it went unnoticed. This artist lost his job and was sued for a lot of money. All the posters and advertisement was destroyed and new ones and to be made. The poster shows a cartoon version of a coke bottle sitting on a bed of ice under the words â€Å"Feel the Curves†. The president of the Australian Marketing Rep, Coca-Cola South Pacific, Mr. Mike Bascle said the action of the artist was â€Å"quite irresponsible and not amusing†. The company had lost millions of dollars in revenue as a result of this careless pornographic advertisement, but later recreated new glossy posters (â€Å"The Adelaide Advertiser† ) snopes.com/cokelore/poster.aspp) Santa Claus Myth The likeness of Santa Claus has, for many years, been attributed to the image that Coca Cola embodies during their holiday advertisements. Myths have implied that Coca Cola created the representation of Santa Claus being in a red and white suit as a marketing ploy to promote sales. In actuality, the real history of Santa Claus predates Coca Cola’s introduction of him during the 1930’s. The earliest records of Santa Claus reflect that he was actually an evolutionary invention resulting from two religious people, St. Nichols and Christkindlein (Snopes, 2001). St. Nichols was a patron saint known for bearing gifts. Adults who clothed themselves in furry attire and visited children while they were awake to put on a scary performance represented Christkindlein. Once the children awoke, they found gifts and believed Christkindlein left them; hence the story behind Santa Claus involving his attire and gift giving beliefs. Coca Cola however, capitalized on the belief of Santa Claus. In 1930, the Coca Cola Company was looking for a way to encourage sales during the winter months, which was normally a slow sales period for the soft drink market. Haddon Sundblom, a cartoonist, was contacted to create a marketable image on behalf of the company (Snopes, 2001). After much deliberation, he invented a vision of Santa Claus wearing a red and white suit, drinking and enjoying coca cola. The success of this invention was enormous and his ingenious creation was just the marketing ploy Coca Cola needed to catapult their sales during this slow season. Conclusion The Coca Cola Company has come a long way from selling a few servings of carbonated beverages in a pharmacy, to an international scale business. The company has accomplished that objective thanks to dedicated people who have collaborated through the years with the mission to attain high quality standards. Their product line has grown with the approach of cultural appreciation and understanding, which has been a key factor in the introduction of the products in over 200 countries. Coca Cola’s commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage. The negative myths that have targeted Coca Cola might have had a harmful impact on the sales at the time of their circulation. On the other hand, the creative idea of dressing Santa Claus in the company’s red and white colors proves that some myths can be very beneficial to a corporation. Undoubtedly The Coca Cola Company has developed all th e elements necessary to run a multi-million, worldwide enterprise and refreshes all the people that come in contact with their products. References A Tale of Two Colas: The Cola Wars, Retrieved September 08, 2004 from: oppapers.com/print.php?id=41272idenc=GVZFVAx0QBK2o9e And the Cola Wars Continue, Retrieved September 08, 2004 from: louisville.edu/~rljohn10/pepsi.html Bellis, M. (2004) The History of Coca Cola, From About.com Website Retrieved September 09, 2004 from: www.inventors.about.com/library/inventors/blcocacola.htm Coca-Cola Website. Retrieved September 08,2004 www.cocacola.com Inventors Website. Retrieved September 08, 2004. From www.inventors.about.com/library/inventors/blcocacola.htm Leith, S. ( July, 2002)â€Å"Coke Website Debunks Myths† retrieved info from Apollo Library Infotrac Onefile/Knight Tribune Business News on September 8, 2004 Snopes Website. Retrieved September 08, 2004. From snopes.com/cokelore/ Research Papers on The Coca Cola Company and Its MythsMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperNever Been Kicked Out of a Place This NiceDefinition of Export QuotasTwilight of the UAWInfluences of Socio-Economic Status of Married MalesIncorporating Risk and Uncertainty Factor in CapitalAnalysis Of A Cosmetics AdvertisementComparison: Letter from Birmingham and Crito

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Marketing - Research Paper Example The camera has syncing capabilities with image-management software which makes the process of transferring photos convenient. There is a possible video recording feature. iPhone has superior battery life and is easy to recharge. It gives 5 hours of video playback with Talk time of 16+ hours, comparable to market standards. Another advanced feature in iPhones is Synchronization with Apple’s other products such as iTunes, iCal and Address Book. Apple has also launched iPhones with 3G and 3GS capabilities. These advanced models have the features of Digital Compass and GPS for navigation, and proximity and light sensors. Further, Apple also allows users to add applications of their choice on their iPhones. These applications are of various kinds and can be purchased from the Apple online stores. Apple is renowned for its quality products and the same tradition continued with iPhones. Despite the sleek design and the sensitive touch interface, the phones are very sturdy and durable. Moreover, they are strong on the software side as well. The Apple OS inside these phones is known for its reliability and user-friendly interface. Apple also has strict quality checks on the iPhone Apps that are developed by third-parties. Apples Warranty for iPhone covers limited warranty for one year. Warranty service for repairs is available at no charge for twelve months from the date of original retail purchase. The phone is sold individual packaging. The package design itself is very attractive. Typically the phone is shipped with the handset, headset, charger, cables and user manual in the package. iPhone is very strong on the branding side. Experts say the success of the phone is more accredited towards Apple’s strong branding as compared to the phone’s features. Apple chose to target the teenager’s market and create a strong reputation amongst them. Apple has created itself as a brand of the youth. It has a very intense